Feb 13, 8:10 pm
Decrypt
The Glenlivet Launches a Whiskey Collection With NFTs and Generative AI Label Designs
The Glenlivet distillery has released a 50-year-old whiskey collection called “The Twelve Elements” to celebrate its 200th anniversary. The collection incorporates blockchain technology through NFTs and uses generative AI for label design. Each bottle in the collection is paired with a unique NFT on the Ethereum blockchain, providing proof of ownership. The release reflects a broader trend of NFTs moving towards utility and real-world applications.