You will soon have the chance to design your own Chuck Taylor’s right on-site. The lineup for the 13th season of The Current (Boston Seaport shops) announced yesterday that Converse will be taking over two locations, with their “Converse By You” experience rolling in.
The Current is a series of nine pop-up shops off Seaport Boulevard in Boston. On a rotating basis, unique brands take over these shops to sell and feature their products. Converse, which has its headquarters in Boston (Lovejoy Wharf, 160 N Washington St.) will be taking two of these pop-up locations. They will be offering their “Converse By You” customization experience here. This will allow shoppers “to explore and personalize an array of classic and modern Converse sneaker silhouettes,” the Seaport says in their official press release.
Converse Is Getting Artsy
In addition, Converse will be selling selected apparel and “ready-to-buy styles” that do not need customization. If you are not sure where to start your design at these pop-up locations, Converse will be bringing in artists to help guide you through the process and design the shoe that best represents you. Additional artists will help Converse create and feature Boston-inspired artwork that best represents the city’s deep history, diversity, and culture.
“Converse By You” ultimately aims to inspire self-expression through the ability to personalize some of their classic kicks. “We are proud to embrace our Boston heritage in the heart of the city that has served as the canvas for our iconic brands,” said Carina Donoso, VP of Retail Experience & Incubation.
To kick the season off right, The Current will throw a free “Falling For The Current” party. This will be held on Friday, September 22, from 4-6 pm at The Current. It will be hosted by Girlfriends Boston, and will include a DJ, scavenger hunt, and treats.