Sep 29, 6:01 am
Decrypt
Musée D’Orsay Partners With Tezos Foundation to Attract New Audiences Through Blockchain-backed Artworks, NFTs
The Musée d’Orsay in Paris, known for its collection of Impressionist and Post-Impressionist art, struggled to attract visitors during the Covid-19 pandemic. In an effort to reach new and younger audiences, the museum has partnered with the Tezos Foundation to bring blockchain-backed artworks and digital artists into conversation with its collections. The partnership will include the sale of NFTs, conferences, educational programs, and collaborations with digital artists.