Theatre of Digital Art collaborates to promote cultural diversity

Theatre of Digital Art in collaboration with 3IXAM Software has announced an open call for digital creators and will launch a pop-up exhibition.

It aims to help emerging talents establish themselves in the digital art world and provide them a platform to capture the attention of cultural institutions, art galleries and the wider public. 

Known for curating over 100 events and exhibitions that blend technology with global creative expressions, the entertainment firm is on a mission to further enrich the cultural landscape of the UAE. 

Theatre of Digital Art invites digital artists, designers, creators and emerging talents from around the world to express themselves and contribute to the country’s evolving artistic scene. 

The theme for the open call is ‘The intersection of new technologies and Middle Eastern culture and traditions.’

Entrants are encouraged to explore the fusion of modern innovations into Arabic culture, reflecting on history, national identity and authentic traditions envisioning the future of culture and traditions in the region, through a new digital lens.

Evgeniya Romanidi, Art Manager at Theatre of Digital Art, said: “We believe art knows no boundaries and it is our privilege to provide a stage for the world’s creative minds.

“Our collaboration with 3IXAM Software, a company at the forefront of digital innovation, perfectly aligns with our mission to promote diversity and innovation in the arts.”

3IXAM Software is a 3D software designed by and for designers, offering offline capabilities powered by AI. 

Using this software, tailored for the Apple ecosystem, designers can bridge the virtual and real, expressing themselves beyond their limits.

Max Marka, co-founder, and creator of 3IXAM, said: “We see digital art as an art form equal to its traditional counterparts and we are on a mission to support and inspire the 21st-century Monet’s and da Vinci’s. 

“Our partnership with TODA underscores our dedication to an inclusive and diverse creative ecosystem.”

The partnership aims to redefine the boundaries of digital art and celebrate the diversity of Middle Eastern culture and traditions through the lens of modern innovation.

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