Theta Labs collaborates with Pet Collective to engage super fans through NFTs


  • The Pet Collective partners with Theta Labs to offer exclusive content to fans through NFTs, aiming to strengthen bonds with super fans and explore new content distribution avenues.
  • Theta Labs, with a team from giants like Netflix and Amazon, aspires to revolutionize the media sector, seeing this collaboration as a step towards becoming the leading blockchain for media and entertainment.

In a groundbreaking move, the Pet Collective, a renowned platform for pet videos, has joined forces with blockchain giant Theta Labs. This collaboration aims to harness the power of NFTs (Non-Fungible Tokens) and blockchain technology to foster deeper connections with their most ardent fans. This initiative follows in the footsteps of major Hollywood studios and brands that have successfully integrated NFTs into their fan engagement strategies.

A new era for pet video enthusiasts

While the Pet Collective might not have the same clout as Hollywood bigwigs like Disney or Universal Pictures, it has carved a niche for itself in the realm of pet entertainment. With a legacy spanning over a decade, the platform has amassed a staggering five million subscribers on both YouTube and TikTok. Their content, which primarily consists of delightful dog and cat videos, has resonated with audiences worldwide, turning casual viewers into dedicated fans.

However, in an era where content distribution is largely dominated by platforms like YouTube and TikTok, the Pet Collective is looking beyond traditional avenues. By partnering with Theta Labs, they are venturing into the world of NFTs, offering fans exclusive content through these digital tokens. While the primary goal isn’t necessarily revenue generation, the Pet Collective envisions this NFT campaign as a stepping stone to cultivate stronger bonds with their super fans. This, in turn, could open doors to myriad economic opportunities outside the conventional platforms they have relied on so far.

Theta Labs: Pioneering the future of media and entertainment

Theta Labs isn’t a newcomer to the world of blockchain. Boasting a team comprising former stalwarts from industry giants like Netflix, Samsung, Amazon, and Vimeo, Theta Labs has set its sights on revolutionizing the media and entertainment sector with blockchain technology. With an impressive fundraising record of over $100 million, the company is well-poised to make significant strides in this domain.

Mitch Liu, the CEO and co-founder of Theta Labs, expressed his enthusiasm about the collaboration. “This initiative is turning casual viewers into active seekers of content, rather than allowing them to simply stumble upon it while scrolling through social media,” he remarked. Liu believes that this strategy will enable the Pet Collective to identify and engage with their true aficionados more effectively.

Theta Labs’ aspiration to become “the leading blockchain for media and entertainment” aligns perfectly with the Pet Collective’s vision to innovate and offer unparalleled experiences to its fans. This partnership is a testament to the potential of NFTs and blockchain in reshaping fan engagement and content distribution paradigms.


The collaboration between the Pet Collective and Theta Labs is a significant milestone in the ever-evolving landscape of content creation and distribution. As brands and content creators explore innovative ways to engage with their audiences, NFTs and blockchain technology emerge as powerful tools to achieve this goal.

For the Pet Collective, this venture offers an opportunity to strengthen its bond with super fans and explore new avenues for content distribution. On the other hand, Theta Labs gets to showcase its prowess in the blockchain domain and further its mission to transform the media and entertainment industry.

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