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La Poste Groupe, the largest French postal service, has further demonstrated its commitment to embracing digital evolution by launching VirtualStreet.Art. This platform, designed to be the premiere NFT marketplace for street art, is developed on the Tezos blockchain in collaboration with Wagmi Studio, and Nomadic Labs.
Introducing La Poste Groupe
Before diving deep into the world of VirtualStreet.Art, it is crucial to understand the powerhouse behind this groundbreaking initiative. La Poste, the official postal service of France, extends its operations to Monaco and the overseas collectivity of Saint Pierre and Miquelon. With a rich history, the entity is partially owned by the French state. Today, it boasts around 250,000 employees and an impressive yearly revenue exceeding 34 billion Euro.
La Poste isn’t new to the Tezos blockchain. As reported in November 2022 by XTZ News, La Poste announced its intention to launch NFT-linked physical postal stamps on the Tezos blockchain. In August 2023 the official launch of the NFTimbre platform was announced, created by La Poste Group, in collaboration with Nomadic Labs. This platform, marking a new era for stamp collectors, will witness the unveiling of the first-ever NFT stamp on September 18, 2023. The stamp, bearing an image of Nelson Mandela by artist Christian Guémy, alias C215, highlighted the organization’s first significant foray into the digital realm.
Discover VirtualStreet.Art
VirtualStreet.Art strives to simplify the world of NFTs for collectors and artists alike. By allowing artists to exhibit and offer their street art images for sale, it also provides enthusiasts with an opportunity to explore, buy, and trade their NFTs in Euros, bypassing the complexities of cryptocurrency.
“What’s the point?” A question answered succinctly on the platform, VirtualStreet.Art emphasizes that an NFT, at its core, represents a physical work. The digital image associated with the NFT is backed by a tamper-proof, unique certificate of ownership, elevating the value of the work and expanding opportunities for collectors.
The platform is designed to be more than just a marketplace. It presents an avenue for launching new series, creating virtual galleries, animating collector communities, and issuing NFT certificates for already existing physical works. In essence, VirtualStreet.Art is reimagining how collections come alive in the digital age.
Furthermore, their partnership with La Poste and Tezos guarantees users a 100% French-trusted solution, emphasizing the strong national ties and trustworthiness of the platform.
Why Tezos?
VirtualStreet.Art has chosen Tezos, the energy-efficient French blockchain, for its platform. Tezos stands out for its proof-of-stake consensus mechanism, which not only guarantees low issuance and transaction costs but also has a limited carbon footprint compared to other blockchains.
The data-driven emphasis on environmental responsibility is evident. Tezos only consumes a mere 0.00006 TWh/year. This conscious choice aligns with La Poste’s commitment to promoting an ethical, inclusive, and frugal digital environment.
VirtualStreet.Art’s Road Ahead
Having officially launched in June 2023, VirtualStreet.Art’s roadmap is both ambitious and promising. The platform aims to broaden its horizons by opening up to other art forms from September 2023 to March 2024. By Spring/Summer 2024, it will introduce additional licensing options. The second half of 2024 is earmarked for introducing re-materialization options, specifically 2D/3D printing.
La Poste Groupe’s foray into the world of NFTs with VirtualStreet.Art underscores a profound intersection of traditional entities embracing contemporary technological innovations. By partnering with Tezos and prioritizing energy-efficient and eco-friendly solutions, La Poste Groupe is not only safeguarding the future of street art but also shaping the future of digital art marketplaces.
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