VANDAL executive producer and meta artist Tracey Taylor opened Australia’s premier motion design event NODE 2023, by showcasing how VANDAL is leading the charge harnessing generative AI for creative production.
In Taylor’s opening address she showcased how VANDAL has been working at the intersection of art and technology using the power of Generative AI to produce content for Australia’s biggest blue-chip brands, leading advertising agencies and forward-thinking commercial clients.
Launched earlier this year, AI Atelier by VANDAL, was born out of a passion for creativity, art and technology to extend an innovative new creative offering from VANDAL in generative digital art
Says Taylor: “As advocates of creative technology and new media, VANDAL has embraced the opportunity to create new production workflows to generate a unique style of generative digital art, content and animation.
“Our process of machine learning involves our artists training an AI model with thousands of bespoke, curated images which it processes to identify patterns and significant features. Our artists then input a combination of visual and written prompts, in conjunction with juggling a matrix of variables, to direct AI to produce output. This raw material is then processed, edited and crafted to achieve the final result.”
Taylor described this process as a collaboration between AI and VANDAL artists, one which has taken time to perfect: “Our ‘partnership’ with AI has seen VANDAL research, test, teach, laugh and cry during the length of our projects as we discovered and created in AI using Stable Diffusion. It has opened doors for us to a new wave in digital media.”
Taylor continues by describing how VANDAL has spearheaded a world first AI technique in which VANDAL has been able to produce high resolution animated content at a mammoth 6000 x 2000 pixels, running at 60 frames per second: “Another advancement perfected by the VANDAL team is our ability to produce AI animation void of the flickering generally seen in the Generative AI process, resulting in smooth temporal coherence.
“VANDAL’s signature style has opened up opportunities for our clients to explore unique digital art, animation and content like never seen before. It is truly mind blowing.”
NODE 2023 is Australia’s premier motion design event, running over 2 days with 13 featured speakers. Founded by James Cowen in 2016, NODE celebrates the best of Australian and New Zealand motion design during an annual 2 day creative conference. Speakers included Stephen Elliget, Ondrej Zunka, Therese Detje, Conlan Normington, Supriya Bhonsle, Mikaela Stafford, Luke Bicevskis, Gabriel Gareso, Liz Smith, Duncan Elms, Robertino Zambrano and Kelly Tan.