Discover the Polaroid x Pantone 2024 Collaboration: Celebrating Human Connection with Peach Fuzz Film

Polaroid unveils Peach Fuzz Instant Film in collaboration with Pantone’s 2024 Color of the Year.

In a groundbreaking collaboration, Polaroid is proud to announce its latest color film edition, featuring the 2024 Pantone Color of the Year, “Peach Fuzz.” This exclusive collection includes eight instant films, each with a rich, velvety peach tone that symbolizes our collective desire for unity, warmth, and compassion in times when fostering these values is more important than ever.

Polaroid’s newest offering transcends traditional photography, enabling creators to capture and convey complex emotions and moments in a visually striking way. The Peach Fuzz hue is more than just a color; it’s a medium for photographers to express feelings and experiences that words alone might fail to capture. It’s a celebration of what the 2024 Pantone Color of the Year stands for.

This unique film encourages photographers to pause, observe, and appreciate the beauty of real life. By highlighting both joyful and challenging moments and the contrast between them, Polaroid aims to invigorate the art of photography. Oskar Smolokowski, Chairman of Polaroid, emphasizes the brand’s commitment to inspiring creators to engage with the world around them and to celebrate authentic human connections, far removed from digital screens.

The Polaroid Pantone Color of the Year 2024 Edition i-Type Film will be available for purchase on polaroid.com starting in January, and in select retailers globally from February 1. This special edition film is compatible with popular Polaroid cameras, including the Now+, Now, I-2, and the Lab Printer.

Priced at $19.99 / €19.99 / £18.99 per pack, this film is not just a photographic tool but an invitation to capture and cherish life’s genuine moments through the lens of Polaroid’s innovative collaboration with Pantone.