The best free logo maker to use in 2023

If you’re looking to design a logo quickly and without any fuss, the best free logo maker can help. Let’s be clear: such tools aren’t suitable for designing a logo for a client professionally. But if you need to knock together a quick design for a proposal, a side-project, or to get some ideas as a jumping off point, they can come in handy. 

In other words, it’s a bit like using an AI tool like Midjourney or ChatGPT. The results will often be terrible, but sometimes they’ll actually be half decent. Either way, though, they can help your creative cogs to start turning.

Here you’ll find a roundup of the best logo maker options around. We’ve tested all these programs for ease of use, functionality and more, as well as evaluating their reputation, specs and customer reviews. Finally, bear in mind that with most of these entries, we’re talking about free plans on paid-for platforms, so some features are only available to paying users. 

Quick list

The best logo maker overall

With Wix you get two options for creating a logo online: firstly you get the option to hire an actual designer who’ll do the work for you, which really ought to be the solution you go for if you’re serious about branding for your business. But if you’re here for the best free logo software (which we assume you are), Wix has one of those, too.

It’ll ask you for the name of your brand (and if you don’t have a name yet, Wix even has an online business name generator) and what you do, then it quizzes you on your personal style so that it can provide you with a fitting selection of colours, fonts and icons. Once you’ve done that you’ll be presented with your own custom logo that you can then edit until it looks exactly the way you want.

When you’re done you can download image files so that you can use your logo design wherever you want, though note that you’ll have to pay if you want more than a very low-res version. When we tested it, we found that the Wix logo maker offered a good middle ground between simplicity and a decent level of customisation, with a clean, easy-to-use interface, but with flexible customisation options.

See our full Wix Logo maker review for more details.

Best for customisation

Canva provides a comprehensive online design suite that does much more than logos, but that said, if you need one of the best free logo makers around then its Logo Maker is one of our top choices. It’s nice and easy to use; it’ll ask you a few questions about your company before presenting you with some templates. Once you’ve picked a few that appeal to you, it’ll generate a design that you can then customise with Canva’s own tools.

When we tested it, we found there are plenty of free elements to play with; if you need more choice you can pay to use a larger selection of premium elements. You’ll likely find more than enough to get something good going in the free tier: the only thing you’ll likely miss is the fact that you can’t make a logo with a transparent background in the free tier. That’s one you have to fork out for. Regardless, once you’re done, you can download your finished logo as a 500px PNG or JPEG, or a print-ready PDF, for free. See our full Canva review for more information.

Best for efficiency

Can’t be bothered scrolling through a load of templates when you’re looking for the ideal logo for your brand? Tailor Brands’ Logo Maker makes things a lot easier with an AI-powered system that makes the process a lot less haphazard; it’ll ask you for your business’s name and what it does, then get you to decide whether you want an icon, text or initial-based logo, then it’ll try to pin down the sort of design style you want by asking you to choose between a few options.

With all that information to hand it goes to work on creating a logo that you can then customise if you want; when you’re happy with it you can download a low-resolution for free, or pay for high-resolution files. Bear in mind that the free file you get really is small: 192 pixels along its longest edge. It’ll do for an appstore or a small website badge, but if you need anything larger then you’ll need to open your wallet. 

Still, if you do decide to upgrade, Tailor Brands can become a one-stop-shop to start and run your business, offering a platform that can also create merchandise, business cards and social media templates. It can also help you set up your own little corner of the web with an online store or website, web hosting, a business mailbox and more. We found customisation options are limited and thought the designs won’t be winning any awards, but it gets the job done quickly and easily. 

See our full Tailor Brands review for more details.

Easiest to use

Adobe‘s free tool, Adobe Express has a couple of options for creating a logo. You can put in some basic info about your business, and then choose an icon, you’ll then get a range of options. Once you’ve chosen one you get options to tweak the colour and text, though those are the only options available.

Your other option is to use the general Adobe Express interface to create a logo, where you can add and remove elements and choose from a range of templates.

Overall we found the tool easy to use. The customisation options aren’t huge, but there’s enough here to get you started or spark some inspiration if you want to create your own more detailed design.

Read our Adobe Express review for more details.

Best for beginners

If ease of use is your priority when you’re after one of the best free logo makers, Shopify’s Hatchful is one you should definitely check out. It’s easy to get started: provide it with facts about the business you’re creating the logo for, pick a logo style that looks good to you and specify how you’ll be using it, then you’ll be presented with loads of options to look at.

Once you’ve found one that hits the spot, you can adjust the font, palette, icon and layout until everything’s just right. The amount you can customise each template can be pretty limited, however, and varies considerably. Our advice would be to spend time finding a template that’s as close as possible to what you want from the get-go, rather than trying to extensively edit an existing one.

Next, export your logo in all the forms you’re likely to need. Within a few minutes, a folder arrives in your email inbox. It contains your logo in loads of different sizes and aspect ratios, already optimised for different uses like an X banner or Facebook cover, and with a transparent PNG thrown in for good measure.

Best for vector editing

While it’s nice to have a load of ready-made options to choose from, if you’d prefer to do everything yourself then Ucraft’s Logo Maker provides you with the tools you’ll need. Essentially it’s a very simple vector editor that gives you lots of icons that you can arrange and add to with text, shapes and colour, until you come up with the logo of your dreams.

Without the hand-holding and templates of other logo makers, Ucraft does require a bit more design nous to get the most out of it. If, for instance, you had to pause reading the last paragraph to look up what a ‘vector editor’ was, then this probably isn’t the right one for you. You can download your finished logo as a 600px PNG for free; if you’d prefer a scalable SVG you can have it for just $12.

Best of the rest

LogoMakr takes a similar approach to Ucraft’s Logo Maker, enabling you to get on with it yourself using basic vector tools. It’s one of the more hands-on options among the best free logo makers, and with a friendly and intuitive front end, not to mention more fonts and other tools than Ucraft’s option, it’s a strong choice; we’d like it even more if it allowed you to use gradients as well as flat fills, but you can’t have everything.

Again it’s a matter of finding a suitable icon and bringing in all the text and shape elements you need to build your logo design; and again, it’s one where the free tier only nets you a fairly small version. This one is a 300px PNG, though if you’re prepared to shell out $19 you can get it larger, as well as in SVG and PDF flavours.

Want to keep your options open when you’re choosing one of the best free logo makers? DesignEvo’s Free Logo Maker lets you work however you want; there are over 6,000 templates that you can browse if you want to a head start on your design, but if you’re set on going it alone you can start from scratch too, with a blank layout and build a logo using symbols, shapes and fonts. When you’re done you download a free low-resolution logo (another 300px PNG); for scalable vector versions, prices start at $24.99.

Here’s another of the best free logo makers that’ll do most of the hard work for you. MarkMaker takes an approach that you should be familiar with by now: it’ll ask you for a company name (and optionally what kind of business it’s in) and then start generating logo suggestions. Click on the ones that take your fancy, and it’ll give you more options influenced by your choices.

Keep on scrolling and clicking until something crops up that you like. It might take a little while; a fair few of the designs it supplies tend to be on the basic side. But the good news is that once you’ve got a good one, you can hit the edit button to fine-tune it; there are loads of options and sliders to play with until you hit that sweet spot. This done, you can download your logo as a PNG or SVG; both are free, but you can throw in a little donation if you like.

FAQs

Is there a 100% free logo maker?

There are some completely free logo makers, and Canva Logo Maker is widely regarded to be the best totally free logo maker around. It features good templates, it’s easy to customise and you can upload and save bespoke and self-created icons.

Are free logo makers any good?

While an online logo maker is no replacement for an experienced graphic designer, free logo makers can be great places to start, and may even come up with a design you want to keep. Our list features some reputable free logo makers such as Wix, Ucraft and Canva. All of these are excellent and can be used for commercial and hobbyists purposes. Some will ask for payments for full use of their features, so check before starting a project what is 100% free.

What is the most professional program for logo design?

The industry-standard logo design software for professionals is Adobe Illustrator but it’s not free. However, you can get a free seven day trial of Adobe Illustrator. If you don’t want to pay a subscription after that, then check out our list of Affinity Designer, one of the best Adobe Illustrator alternatives for professionals, provides a close approximation to the capabilities of Illustrator for a low, one-off price.

How to choose the best free logo maker

When looking for a top free logo maker, ask yourself some key questions and see if the features and process of the logo maker match what you need. Some good questions include: What are you goals and aims from the final design? Who is your target audience? What brand values need to be represented? How will your logo be viewed? What should the logo accomplish?

Once you’ve done that, evaluate the customization options. The best free logo makers offer a range of fonts, colors, and icons to personalise your design. Look for a platform that allows you to tweak every aspect of your logo, from size and placement to orientation and colour palette.

Additionally, assess the quality of the templates available. A diverse selection of templates can provide inspiration and cater to various industries and styles. Make sure the templates are modern and adaptable to your brand’s identity.

Finally, consider the output quality and format options. The logo maker should allow you to download your design in high resolution and offer different file formats for versatile use across digital and print platforms.

How we test the best free logo maker

As with all design software, curating our list of the best free logo makers involves a thorough testing process. First, we evaluate the user interface to ensure it’s intuitive, user-friendly, and caters to individuals with varying levels of design expertise, and none. A logo maker should empower users to create professional logos effortlessly.

Furthermore, we assess the depth of customisation, ensuring users can tweak every element to align with their brand identity. We look for platforms that provide modern, high-quality templates catering to a broad spectrum of industries and design styles. We also consider output quality and scrutinise each tool for hidden costs or limitations in the free version.