The publisher that promised ‘art for all’: a potted history of Phaidon as it celebrates its centenary

The pre-eminent art publisher Phaidon celebrates its 100th anniversary this year. Deborah Aaronson, the company’s vice-president and group publisher, explains how the company’s founders—Béla Horovitz, Frederick “Fritz” Ungar, and Ludwig Goldscheider—revolutionised art book publishing a century ago when they founded the company in Vienna. “Simply …

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